As mums ourselves, we really struggled, even a couple of years ago, to find baby and children's items that were fun, functional and stylish. So back in 2017, we launched our baby accessories brand, Theory of Evolution, to design modern baby accessories with a line of Nappy Clutches, Changing Mats and our best selling Toy Saver Straps.
Fast forward to 2020 and with 4 kids between us, we are still obsessed with finding the perfect balance of baby and kid friendly products and toys that can be both fun and stylish.
After always being asked by friends and family for recommendations, we decided to turn our passion into a passion project, and share our favourite products (tried and tested by our kids!) through our newest baby, The Toy Edit.
The Toy Edit is a careful curation of toys and products that encourage open play learning and are both functional and stylish, to find the right balance for children and parents.
Over time we will release more of our 'best of' lists and provide recommendations for different age groups, travel and educational products. We hope you enjoy our store and please sign up to our loyalty program, Rewards by The Toy Edit, to find out about the latest product drops, offers and recommendations.
Helen and Ange x
PS Once you sign up to Rewards by The Toy Edit, follow us on facebook and Insta for an instant 200 bonus points!
If you have any suggestions, feedback, brands you'd like to suggest or just want to ask a question, we'd love to hear from you at firstname.lastname@example.org or 0433 304 105